If you’ve ever Googled your name, you’ve likely come across a listing from Mylife.com. This data-aggregate website makes it easy to find personal information on pretty much anyone, all across the internet.  If you are interested in improving your reputation score on MyLife or removing your MyLife profile, reach out to NetReputation for support. They are the leading providers of Online Reputation Score monitoring and improvement.  For a free reputation score scan, check out App.NetReputation. 

Taking more liberties with your online data than others in the people-search industry, MyLife uses your personal information to create a reputation score, allowing others to view it and form an opinion on your brand’s image and reputation.

Below, we look at what goes into your MyLife reputation score, how it impacts your digital footprint, and how expert online reputation management can get it all moving in the right direction.

What Is MyLife Reputation Score?

MyLife Reputation Score provides consumers, clients, and competitors searching your business an instant numerical value of your online brand image.

While other data-aggregate sites offer address history, court records, or contact info for a small, one-time fee, MyLife generates your score using all public records, details, and reviews pulled from around the web.

If you’re looking to understand and improve your reputation score, don’t hesitate to reach out. Contact Us today for a detailed consultation

To calculate your reputation score, My Life collects brand-centered data from:

• Court and criminal records
• Social media sites
• Address history and contact records 
• Work history records
• Financial records
• Online review platforms
• Property records
• Academic records — among others

Reputation Score: How Does MyLife Score Work?

MyLife crawls public records sites and social media platforms across the internet in search of items that make up your digital footprint. After gathering all publicly available information regarding your name, age, location, contact details, work history, court records, address history, and so on, MyLife.com uses that data to develop a background report.

Details from this report are plugged into the site’s proprietary algorithm. This algorithm is used to calculate your approximate MyLife reputation score.

What Is a Good Reputation Score On MyLife?

A good MyLife reputation score is generally anything between 3 and 5, putting you on the high end of MyLife’s 0-to-5 scale — 0 being the lowest. Once MyLife has run a check on your online reputation, your approximate score is presented within a 1-to-2-point range.  If you are interested in improving your reputation score on MyLife or your Reputation Score online, Contact Us today. 

What Details Does MyLife Provide?

MyLife’s user-friendly dashboard features your reputation score and background report side-by-side.

They also offer background data, including detailed information on what’s out there about you on the web.

After scrolling through your customized report, you’ll see a “brief” summary. It will contain your personal bio, home and auto ownership records, licenses and permits, court and arrest records, contact info, social profiles, and job history. And let’s not forget about the links to family and friends’ data!

The summary also includes any reviews or ratings people have posted about you online. This is only the beginning, as more specific information can generally be accessed after signing up with them.

How Does My Digital Footprint Affect My MyLife Reputation Score?

Your digital footprint impacts the quality and strength of your MyLife reputation score in several ways.

Because each score is based on the records making up your online presence, anything that portrays your online brand in a friendly or unfriendly light can move the needle significantly.

And when such items begin to gain traction in search engine results (SERPs), their impact on your digital footprint grows. With heightened visibility, those results affect your brand image and reputation score with even greater intensity.

MyLife Has All This Info, What Can I Do About It?

Personal data like phone numbers, work history, and addresses being so easily accessible is a scary thought. With so many competitors, hackers, and criminals waiting to use it against you, it’s surprising that this is still legal. 

Fortunately, a MyLife reputation score can provide an important heads up. It can serve to highlight digital items that could jeopardize your online privacy, as well as any online negativity that may threaten your reputation in the future.

Are you concerned about what your MyLife reputation score says about you? Give us a call at (844) 458-6735 to take the first step in managing your online presence.

In a world where negative articles and online reviews can drag your reputation and business down, staying a step ahead is crucial. 

Having a full picture of your digital presence can lead your next steps to create an online reputation management strategy which will, in turn, will help your business grow and stay healthy. 

How Can Reputation Management Help With My MyLife Score?

A customized, concentrated online reputation management (ORM) campaign can help improve your My Life reputation score by:

1. Reducing the impact of negative reviews, articles, and public information adversely affecting your brand reputation.
2. Creating and curating brand-positive assets that boost your image and search presence.
3. Crafting a brand reputation that’s resilient to threats and appeals to online consumers. 

Effective online reputation management can help take the sting out of a bad reputation score on MyLife by putting you in control of your online brand narrative. 

While MyLife may point out potential issues affecting your online presence, a solid ORM strategy could be the kick you need to fix your reputation score and restore your digital footprint.

How Do I Remove My Information From MyLife?

Those with privacy and identity theft concerns can get their information removed from MyLife.com by opting out. This can be done by:

1. Sending your opt-out request to privacy@mylife.com, or
2. Calling our Reputation Analysts at (844) 458-6735(844) 458-6735. 

Either way, you should include your first and last name, current and previous addresses, and date of birth in your request. This is so MyLife knows the exact profile to remove from their site. Also, be sure to request your personal data to be removed from ALL the sites MyLife owns. 

Restore Your Online Reputation Today

If you’re looking to take steps to secure your online privacy and improve your MyLife reputation score, we can help. With next-level digital technology, insight, and experience, our team can provide personalized online reputation management strategies and solutions to improve your brand image.

Ready to enhance your online reputation? Start your journey toward a better digital presence by contacting us now for a personalized strategy.

Since the beginning, Reputation Sciences has helped thousands of people rebuild and restore their online presence. We help you design a path toward a better, more rewarding future on the web.

Start now! Contact us today or call an online reputation specialist at (844) 458-6735. Call Us Today to learn more about our Online Reputation Management Solutions – ReputationSciences is owned by NetReputation.com

The post What Is MyLife Reputation Score: All You Need To Know appeared first on Reputation Sciences.

To access Ad Manager on the Facebook page, there are two primary methods:

1. Using the Facebook Business Suite: Businesses with a Facebook Business Suite account can access Ad Manager from this platform, which allows them to manage their Facebook and Instagram business accounts in one place.
2. Directly through the Ads Manager Website: Users can also access Ad Manager directly through the Ads Manager website, where they can log in with their Facebook credentials to begin managing their ad campaigns.

Once you have accessed Ad Manager, you will find it in several locations within the Facebook interface:

1. Menu Bar: Ad Manager is typically accessible from the menu bar on the Facebook homepage. Users can click on the menu icon and select “Ads Manager” to navigate to the Ad Manager platform.
2. Facebook Business Suite: If you are using the Facebook Business Suite, you can find Ad Manager within this platform’s interface. Simply navigate to the business tools section and select Ad Manager.
3. Bookmarks: Users can bookmark Ad Manager for quicker access in the future. Once bookmarked, it will appear in the left-hand sidebar under the “Explore” section.
4. Quick Links: Alternatively, users can access Ad Manager through quick links located in the left-hand sidebar. These shortcuts provide direct access to various features within Ad Manager, such as Campaigns, Ad Sets, Ads, Audience Insights, and Reports.

Once in Ad Manager, navigating the platform is essential for effective Facebook ad campaigns and management. The main sections within Ad Manager include Campaigns, Ad Sets, Ads, Audience Insights, and Reports. Each section serves a specific purpose, allowing users to create, monitor, and analyze their Facebook advertising campaigns in detail.

With the knowledge of where and how to find Ad Manager on Facebook, businesses and advertisers can leverage this powerful tool to optimize their advertising strategies and drive better results.

What is Ad Manager?

Ad Manager is a powerful tool on Facebook that businesses can utilize to create, manage, and analyze their advertising campaigns. It serves as a centralized platform for businesses, offering effective planning, execution, and tracking of ad campaigns. With Ad Manager, businesses can precisely target specific audiences, set budget limits, and strategically choose the placement of their ads across Facebook’s diverse platforms. In addition, this tool provides in-depth analytics and reporting capabilities, empowering businesses to monitor the performance of their ads and make data-driven decisions. Ultimately, Ad Manager presents a comprehensive solution for optimizing advertising efforts on Facebook.

How to Access Ad Manager on Facebook?

Looking to access Ad Manager on Facebook? Get ready to unlock the full potential of Facebook advertising, boost your business, and reach your target audience like never before.

Using the Facebook Business Suite

Using the Facebook Business Suite can be a convenient way to access Ad Manager on Facebook. Here are some steps to get Facebook business manager:

1. Log in to your Facebook account and navigate to the Facebook Business Suite.
2. Once you are in the Business Suite, locate the navigation menu on the left-hand side of the page.
3. Click on the “Ad Manager” option in the menu.
4. This will take you to the Ad Manager dashboard where you can manage your ad campaigns, ad sets, and ads.
5. From the Ad Manager dashboard, you can create new campaigns, monitor the performance of your ads, and make any necessary adjustments.
6. You can also access other features like audience insights and reports to gain more insights into your advertising efforts.

By using the Facebook Business Suite, you can streamline your advertising process and have all the necessary tools and features in one place.

Suggestions:

• Familiarize yourself with the different sections of Ad Manager in order to effectively navigate and utilize its features.
• Take advantage of audience insights to understand your target audience better and optimize your ad targeting.
• Regularly monitor the performance of your ads and make data-driven decisions to optimize your campaigns for better results.

Directly through the Ads Manager Website

To access Ad Manager on Facebook directly through the Ads Manager website, simply make ad account and follow these steps:

1. Open your web browser and visit the Facebook website.
2. Log in to your Facebook account.
3. Once you’re logged in, look for the search bar at the top of the page.
4. Type in “Ads Manager” in the search bar.
5. From the search results, click on the option that reads “Ads Manager – Manage, optimize, and measure all of your ads in one place”.
6. You’ll then be automatically redirected to the Ads Manager website.
7. On the Ads Manager website, you’ll find a range of options and features for efficiently managing your Facebook ads.
8. To navigate through different sections like Campaigns, Ad Sets, Ads, Audience Insights, and Reports, simply click on the respective tabs in the left-hand menu.
9. Each section provides specific actions to create, analyze, and optimize your ad campaigns.
10. Utilize the Ads Manager website to access advanced targeting options, monitor ad performance, make campaign adjustments, and gain comprehensive analytic insights.

By accessing Ad Manager directly through the Ads Manager website, you’ll have complete control over your Facebook advertising campaigns, empowering you to enhance the effectiveness of your ads.

Where to Find Ad Manager on Facebook?

The menu bar on Facebook provides easy access to the Ad Manager tool. Here are some key points for ads manager account you to consider:

1. Location: The menu bar is located at the top of the Facebook website or mobile app.
2. Navigation: Click on the menu icon (three horizontal lines) to expand the menu.
3. Visibility: The menu bar is visible on all Facebook pages, allowing quick access to Ad Manager from anywhere on the site.
4. Consistency: The menu bar remains fixed at the top of the screen as you scroll, ensuring easy access to Ad Manager at all times.
5. Direct link: Ad Manager can be accessed directly from the menu bar by clicking on the “Ad Manager” option.
6. Additions: Depending on your account settings and preferences, you might find additional options related to ads and business tools in the menu bar.
7. Customization: The menu bar can be personalized and rearranged to prioritize the tools and features you use most frequently.

The menu bar on Facebook offers convenient and straightforward access to Ad Manager, allowing you to efficiently manage your advertising campaigns and monitor the performance of Facebook ad campaigns.

Facebook Business Suite

The Facebook Business Suite is a valuable tool for managing your ads on Facebook.

• It provides a centralized platform for accessing and managing your ad campaigns, ad sets, and ads.
• You can use the Facebook Business Suite to easily monitor the performance of your ads and make necessary adjustments.
• With the Facebook Business Suite, you can also access audience insights to better understand your target audience and optimize your ad targeting.
• One of the key features of the Facebook Business Suite is the ability to create and schedule posts for both Facebook and Instagram, making it easier to maintain a consistent online presence.
• It also allows you to respond to messages and comments from customers directly within the platform, streamlining your communication efforts.

Bookmarks

To access Ad Manager on Facebook, you can use different methods, and one of them is through Bookmarks. Here is a list of information about

• Bookmarks provide quick and easy access to frequently used features within Ad Manager.
• You can add Bookmarks to your Ad Manager by clicking on the “Add to Bookmarks” option in the top-right corner of the feature’s page.
• Bookmarks allow you to create a personalized dashboard of your most important Ad Manager features.
• By utilizing Bookmarks, you can navigate directly to specific sections of Ad Manager without having to go through other menus or options.
• Bookmarks enable you to save time and quickly access the tools and reports that are most relevant to your advertising needs.

By utilizing the Bookmarks feature, you can easily access the specific sections of Ad Manager that are of utmost importance to you. It allows for a more streamlined and efficient navigation experience in Facebook ads manager, ensuring that you can quickly access the tools and reports you need to manage your Facebook ads effectively.

Quick Links

• Quick Links provide easy access to frequently used features in Ad Manager.
• You can find Quick Links by clicking on the Menu Bar at the top of the Ad Manager interface.
• Quick Links allow you to quickly navigate to features such as Campaigns, Ad Sets, Ads, Audience Insights, and Reports.
• By using Quick Links, you can efficiently manage and monitor your advertising campaigns.
• Quick Links streamline the process of accessing specific sections or tools within Ad Manager.

How to Navigate Ad Manager?

If you’re feeling lost in the world of Facebook advertising, fear not! In this section, we’ll dive into the ins and outs of navigating Ad Manager like a pro. From campaigns to ad sets, ads to audience insights, and reports to boost your performance, we’ve got you covered. Get ready to unlock the secrets of Ad Manager and take your Facebook ad game to the next level. Let’s dive in and master the art of navigating this powerful advertising tool!

Campaigns

When navigating Ad Manager on Facebook, the “Campaigns” section plays a crucial role in managing your advertisements effectively.

1. Create a New Campaign: In this section, you can easily create a new campaign by selecting your marketing objective, budget, and schedule.
2. Manage Existing Ad Manager allows you to view and manage all your existing campaigns in one place. You can conveniently monitor their performance, make adjustments, and optimize your ad spend.
3. Set Target Audience: Within the Campaigns section, you can define your target audience by choosing specific demographics, interests, and behaviors. This helps ensure your ads are shown to the right people.
4. Analyze Results: Ad Manager provides detailed analytics for each campaign, allowing you to evaluate key metrics such as reach, engagement, and conversions. This data helps you understand the effectiveness of your campaigns and make data-driven decisions for future optimizations.
5. Budget and Schedule Management: Campaigns also allow you to set and adjust your budget and schedule. You can allocate funds to different campaigns, control the pacing of your ads, and optimize your spending based on performance.

The Campaigns section in Ad Manager empowers advertisers to create, manage, and track their marketing campaigns on Facebook, ensuring maximum effectiveness and return on investment per ad campaign.

Ad Sets

A crucial component of the Facebook ads account it’s Ad Manager. They allow advertisers to group their ads based on specific criteria. Here’s what you need to know:

1. Ad Sets provide a way to organize and manage your ads efficiently.
2. With Ad Sets, you can target specific audiences, set budgets, and control the scheduling of your ads.
3. Ad Sets enable you to test different ad placements, delivery optimization, and bidding strategies.
4. You can create multiple Ad Sets within a campaign to target different demographics or test various messaging.
5. Each Ad Set can have its own budget, targeting options, and schedule, providing flexibility in ad management.
6. Ad Sets allow you to monitor and analyze the performance of different audience segments or targeting options.
7. You can make changes to individual Ad Sets without affecting other aspects of your campaign.
8. Ad Sets help optimize your ad delivery by focusing on specific goals or target demographics.
9. Facebook’s Ad Manager provides a user-friendly interface to create, edit, and monitor your Ad Sets.
10. Ad Sets play a vital role in maximizing the effectiveness of your Facebook advertising campaigns.

By understanding how Ad Sets work and using them effectively, advertisers can achieve better results and optimize their advertising strategies on Facebook.

Ads

Here are some important factors to consider:

1. Create compelling content: Craft engaging and visually appealing ads that resonate with your target audience. Use high-quality images or videos and captivating copy to grab attention.
2. Target the right audience: Use Facebook’s robust targeting options to reach your desired audience. Take advantage of factors such as demographics, interests, location, and behaviors to ensure your ads are shown to the most relevant people.
3. Set clear campaign objectives: Determine the desired outcome for your ads, whether it’s to increase brand awareness, drive website traffic, generate leads, or boost sales. Establish specific goals to measure the success of your campaigns.
4. Optimize ad placement: Test different ad placements to identify the most effective ones for your business. Explore options like the Facebook News Feed, Instagram, Messenger, and Audience Network to reach users across different platforms.
5. Monitor and analyze performance: Regularly review the performance of your ads using Ad Manager’s reporting tools. Analyze metrics like click-through rates, conversion rates, and return on ad spend to identify areas for improvement and make data-driven decisions.

By considering these factors, you can maximize the impact of your ads on your Facebook users and achieve your marketing objectives. Remember to regularly evaluate and refine your ad strategy to stay ahead in the competitive digital advertising landscape.

Audience Insights

Audience insights are a valuable feature in Ad Manager on Facebook that provides advertisers with valuable information about their target audience. With audience insights, advertisers can gain a deeper understanding of their audience’s demographics, interests, and behaviors. This information can help advertisers create more targeted and effective advertising campaigns, allowing them to reach the right audience with the right message.

Using audience insights, advertisers can discover key details such as the age, gender, location, and language preferences of their target audience. It also provides insights into their interests and behaviors, including what pages they like, their purchase behaviors, and their device usage. This data is essential for advertisers to make data-driven decisions and tailor their ads to reach their desired audience effectively.

By using ad accounts and leveraging audience insights, advertisers can optimize their targeting strategies, ensuring that their ads are seen by the most relevant audience. It allows them to refine their ad campaigns, reach new audiences, and maximize the impact of their advertising efforts.

Audience insights within Ad Manager on Facebook are a powerful tool that provides advertisers with detailed information about their target audience. By utilizing these insights, advertisers can create more targeted ad creative, and effective ads, resulting in improved campaign performance and better reaching their advertising goals.

Reports

• Reports are an essential feature in Facebook Ad Manager that provides valuable insights and data about your advertising campaigns.
• You can access the Reports section in Ad Manager by clicking on the “Reports” tab in the navigation menu.
• Reports allow you to analyze the performance of your campaigns, ad sets, and individual ads.
• You can customize your reports by selecting the specific metrics and dimensions you want to analyze.
• Reports provide data on key metrics such as impressions, reach, clicks, conversions, and cost per result.

To make the most out of the Reports feature, consider the following suggestions:

• Regularly review your reports to identify trends and patterns in your campaign performance.
• Use the data from your reports to optimize your campaigns by making data-driven decisions.
• Compare the performance of different campaigns, ad sets, or ads to understand what strategies are most effective.
• Set up custom reports with the specific metrics and dimensions that are most relevant to your advertising goals.
• Track the performance of your campaigns over time to monitor progress and make necessary adjustments.

The post Where is Ad Manager on Facebook? appeared first on Reputation Sciences.

But while these features can be great for the user, making the research and discovery process faster, they can also create a slew of problems for your business, generating negative values for your brand, creating real harm for your reputation. 

And when phrases like complaint, scam, or fraud start greeting consumers looking for your info, it’s not just your brand’s integrity and authority that takes a hit, but your potential and, ultimately, your bottom line.

Here’s a look at the impact the autocomplete feature can have on your business, and how to change Google autocomplete results to start working in your brand’s favor.

What Is Google Autocomplete?

The first step in how to change Google Autocomplete predictions and delete related searches is to understand what these features are, as well as how the search giant comes up with the suggestions showing up when someone searches your company.

The autocomplete was first introduced as a desktop search feature in 2004. Its purpose is and has always been to cut time out of the search history process by providing the user auto-generated predictions for whatever they may be typing.

It is generally believed that Autocomplete’s algorithm generates any given set of predictions based on three primary factors:

1. The number of searches and user location. This includes how many times the keyword is searched and where those searchers are located.
2. Total keyword mentions on the web. Those that can be crawled by Google spiders.
3. Social mentions, such as how many times a keyword appears on popular SM sites like Facebook, Twitter, and WhatsApp.

Right or wrong, these factors could be what’s causing your Google Autocomplete headache, forcing you to search for affordable SEO services that can point things in the right direction.

What Are Google-Related Searches?

Like Google’s Autocomplete feature, related searches offer predictions based on what the user is searching for. But unlike autocomplete, related search phrases don’t necessarily include the original, word-for-word search (although they often do), but simply provide a list of searches related to that search — which are then listed at the bottom of the page.

It is believed that related searches are populated based on factors similar to those that influence Autocomplete, with the most popular appearing at the top.

So, while Google-related searches don’t ease the typing process in any way, they do get top billing on results pages, and provide convenient shortcuts for customers searching for info on your business. 

And when something bad is listed in a related search for your brand, you may be scrambling to learn how to delete it and restore your reputation in a hurry. 

How Do These Features Affect My Business?

As we know, Google Autocomplete and Related Search were designed to make the search process easier and faster for the user. 

But while such tools may save searchers time, they often have significant consequences for your brand. In many cases, such tools not only help nurture negative associations with your business. They can drastically alter the buyer’s journey, hurting your ability to communicate your values, cultivate trust and compel customers to take the next step. 

When words like “scam,” complaints” or “lawsuit” start appearing in predictive or related searches, the results can be devastating for your brand. 

What Happens When Negative Terms Show Up

• People are drawn to the negativity, and to the harmful link or content that Google now associates with your business.
• Consumers then start to increase visits to the harmful content that initiated those search predictions in the first place. 
• Google’s crawlers take notice of this increased activity, boosting the authority of that negative link and giving it even higher visibility in search results.
• With more prominence in organic search, that damaging content gets more attention than ever. And the longer you fail to change Google Autocomplete, or take action to delete related searches hurting your brand, the more your reputation, authority, and credibility are eroded online.
• As your online integrity suffers, so does your ability to attract new customers, or even to keep the ones you’ve got. In the long run, such reputation erosion can mean a loss of revenue, the destruction of opportunity, and the inability to compete with others in your industry. 

Without an effective, affordable SEO strategy or services to tackle your Autocomplete problem, your business edges ever closer to the point of no return. This is a position from which your company’s shrinking integrity, potential, and profitability may be impossible to restore.

Ok, So How Do I Change Google Autocomplete?

Influencing or changing Google Autocomplete directly is impossible, as the feature generates predictions automatically through a specialized algorithm. 

What you can do, however, is trying to change your brand narrative to bulk up your search engine presence organically through the combination of SEO shortcuts and multilayered strategies. This will combat the negative item that created the lousy prediction in the first place

Know Which Predictions Are Harming Your Brand

Step one is to identify the negative terms that most often pop up in searches of your name. For example, if searchers continually receive such suggestions as “bad reviews” or “complaints,” when searching your brand, those will be the terms you’ll want to target throughout your autocomplete campaign. 

Once you’ve listed the harmful predictions affecting your brand, you may want to cross-reference those terms with Google’s autocomplete policies, as Google will remove any terms it deems in violation of their TOS. These include predictions that:

• Are sexually explicit and not related to scientific, medical, or sex education topics.
• Are hateful against individuals and groups based on religion, race, and several other factors.
• Depict or describe violence.
• Promote or imply dangerous activity.

Though it’s unlikely your business is getting this type of search treatment, it’s important to run negative items by this list first, as it may provide an effective SEO shortcut for changing your Google Autocomplete suggestions. 

Take Control Of Your Social Media

Because social media is such an important factor in Google’s Autocomplete algorithm, a strong social media branding strategy that reinforces positive brand connections is key to improving your Autocomplete presence.

Maintaining an active, consistent, and engaging brand image across social helps strengthen your message while overshadowing the negative items causing bad predictions. It’s also a key component of ORM (online reputation management), helping ensure your brand has the relevance and authority needed to attract consumers and manage crises quickly and effectively.

A consistent, positive social media strategy is central to developing a more robust online footprint and countering predictions that are draining your potential. 

Reevaluate Your Digital Marketing Approach

Your digital marketing strategy is your primary vehicle for distributing your overall brand message across the web. And for reaching new customers!

Ensuring your approach is conveying your values and your message consistently across all online profiles, platforms and ads is what gives your brand its online heartbeat and helps mitigate the impact of negative Google search predictions.

If you’re really committed to learning how to change your Google Autocomplete listings for the better, you may want to reevaluate your existing strategy — and make the tweaks or adaptations needed to align your approach against the malicious items causing you so much harm. 

How Do I Delete Related Searches On Google?

Your approach to deleting related searches on Google will likely look much like your strategy for changing autocomplete, including identifying which keywords you’re up against, realigning your social, and pivoting your digital marketing efforts to build out a more robust, reinforced online footprint.

But to improve your brand’s standing in Google related searches, there are a few SEO shortcuts to consider, including:

Monitoring your related searches. Ongoing monitoring of how many users are searching your brand’s negative phrases — as well as the user intent behind these queries, and if they change over time — can provide invaluable insight into their impact and how they’re affecting your revenue.

Improving your clickthrough rate (CTR). Beefing up your Meta Titles and Meta Descriptions with more favorable search terms based on searches can help enhance each page’s search relevance, and may help elevate the quality of related search results. 

Researching keywords. Free keyword research tools like Keyword Tool and others can provide ideas for long-tail keywords to incorporate into your content marketing strategy and strengthen positive brand-keyword associations Google’s algorithm is more likely to pick up.

Knowing your target audience. Performing research on your target audience and what they’re looking for when they seek info on your brand can help you build a presence that’s more user-friendly, and attract attention for the right reasons. 

Optimizing your images. Creating quality, keyword-based alt text and file names for images may help strengthen your brand in related searches that include displayed images. 

Keep in mind that there is much overlap between the methods to change Google Autocomplete and delete related images damaging your brand. Employing a comprehensive ORM approach that manages both simultaneously is likely the smartest and most effective way to go.

Have a Google Autocomplete Problem? We Can Help

Taking on the power of Google search to protect and preserve your brand is a lot of work. It requires a commitment of time, labor, expertise, and perseverance to ensure your business is performing its best in SERPs (Search Engine Results Pages) and across the web.

But with a customized, Google Autocomplete solution from Reputation Sciences, you have the full, ongoing support of an affordable SEO services team on your side. One equipped with the Autocomplete technology and expertise to repair your search issues now, and to provide your brand the position and confidence to defend and define itself online.

As leaders in Online Reputation Management, our aim is to empower your online success. This is why our autocomplete repair team develops strategies strengthened by technology and proven to deliver tangible results for your bottom line. 

With Autocomplete Repair from Reputation Sciences, you have the opportunity to:

• Use SEO shortcuts to fix negative Google search predictions damaging your brand. 
• Improve your position and results in related searches quickly.
• Reduce the visibility and authority of negative items across the web. 
• Create positive associations with search terms your customers are looking for. 
• Improve interaction and engagement among consumers.
• Enhance industry authority, relevance, and reputation. 
• Make it easier than ever for customers to locate and do business with your company.
• Increase sales and identify new growth opportunities.

Built by SEO experts and supported by advanced technology, our Autocomplete Repair solution goes beyond damage control to supplement your ORM strategy and take your digital marketing team to the next level.

I Don’t Have a Reputation Problem. Can Autocomplete Repair Help Grow My Brand?

Absolutely! Reputation issue or not, our cutting-edge autocomplete repair services can help change your autocomplete suggestions and related searches to grow your audience, increase traffic and solidify your brand as the go-to in your industry!

With comprehensive Autocomplete Repair from Reputation Sciences, your business can build meaningful, lasting connections with the short and long-tail search terms people use to find what they’re looking for — putting you in the driver’s seat as the brand customers turn to first for what they need most. 

And as part of our award-winning ORM suite, Autocomplete Repair provides just one more proven way to protect and defend your business while growing a more profitable brand online — an affordable SEO and ORM service that helps unlock your full potential!

Learn more about our powerful Autocomplete Repair solution and how it can change your Google Autocomplete by contacting us through our website, or calling 844-458-6735. 

Follow us on Twitter and Facebook for more #ORMtips and steps you can take to control the online conversation. Call Us Today to learn more about our Online Reputation Management Solutions – ReputationSciences is owned by NetReputation.com

The post Google Autocomplete and Related Searches: SEO Shortcuts appeared first on Reputation Sciences.

When was the last time you searched for a new job? If it’s been a while, you might be unfamiliar with the modern approach. Almost all applications and recruitment happens online, and major web services handle the bulk of the work.

Many people searching for a job will investigate a company when they apply for a position. They will look at employee reviews of the business to see if it’s somewhere they would like to work, and for that, many turn to Glassdoor.

Glassdoor is a review site that allows individuals to find honest assessments of many major companies, and if your reviews are bad, it will cause problems. That’s why many businesses invest in reputation management for Glassdoor.

What Can Glassdoor Reputation Management Do for a Business?

In short, good reputation management saves money. Depending on the size of the company, bad reviews harm the bottom line in major ways. They can complicate recruitment and add major obstacles to filling positions.

That raises recruitment costs and the pain of turnover. Bad reviews also extend vacancy times for positions. This can lower revenue when critical roles are unfilled.

Glassdoor has over 50 million users each month. That’s a massive labor pool, and maintaining a good reputation expedites your search for good candidates.

Damage to your reputation complicates things and adds difficulty to candidate searches.

In general, reputation management for Glassdoor aids your brand.

With the right Glassdoor strategy, you can:

• Lower employee turnover by empowering you to find the right people to fill each role in the company
• Prevent revenue-killing obstacles from arising
• Lower recruitment costs
• Promote employee satisfaction by helping you to find recruits who fit well within the company culture and their specific job roles

Tips to Help Reputation Management for Glassdoor

Reputation management is a big undertaking, but these three tips can help you along the way.

Strategize Responses

Reviews drive the entire Glassdoor engine. In order to foster a positive reputation on the site, you need a good plan of action.

First, designate a person or team to the task of responding to reviews. Negative reviews are inevitable, and addressing them helps your brand.

You must empower your review team to address and resolve issues mentioned in reviews. This is the best way to turn a negative review positive. Success in this respect requires a good approach.

You cannot argue your way out of negative reviews. Defensiveness and fighting never help.

Even if a negative review is completely bogus (we’ll discuss this in detail later), an unprofessional response harms your company image. Defensiveness is never useful.

Instead, approach reviews as a way to engage with genuine criticism and better the company and its processes. Own your imperfections and strive to be better.

Express Your Brand Story

Glassdoor encourages you to provide regular updates on the site. Each update gives you 1,000 characters and a photo. Use those resources. These updates allow you to present the company in whatever light you choose.

Tell a story. Let people know who you are and what your company is about. Craft a narrative that is relatable and really captures the essence of the company and its culture.

This is arguably the most important component of reputation management for Glassdoor. It allows prospects to determine for themselves if they’re a good fit for your business.

Get Employees and Candidates Involved

Glassdoor is about storytelling and reviews.

You cannot manage your reputation without content. Encourage employees and candidates to tell their stories on the site.

More importantly, promote organic responses. If you try to dictate what people say, it will be obvious to readers. It’s also a violation of Glassdoor policy and can create major headaches.

You also must exercise caution with incentives. Incentivizing employees to leave good reviews can cross Glassdoor policy. Encouraging employees to leave honest reviews is usually fine.

Go over Glassdoor’s guidelines on all of it, and you can find an appropriate way to help foster review generation.

Are Glassdoor Reviews Reliable?

Considering the investment you are contemplating, it’s important to know if Glassdoor is reliable at all. In general, it’s a great way to see how employees and candidates feel about their experiences with a company. That’s invaluable to people searching for jobs and businesses alike.

You want to know how people feel about your hiring processes and working for you. Those are important metrics.

Reputation management for Glassdoor is valuable because people tend to trust the site. That said, no system is perfect.

With Glassdoor, there is an issue with review reliability, and understanding that will help you strategize your reputation management.

It’s easy to imagine that an employee could be justifiably fired and then write an unfair bad review about it. It’s equally easy to imagine an employer that bribes employees to write unmerited good reviews.

There are plenty of motivations for an unreliable review, and they absolutely show up on Glassdoor. What can you trust, and what can you do about it?

First, reviews become more reliable when there are a lot of them. This tends to favor larger organizations, but it’s just how averages work.

It’s difficult for a handful of dishonest people to overwhelm large numbers of honest reviews. That’s why review generation is so important.

You can also test an individual review for reliability by asking some grounded questions.

Has the person or account posted a lot of reviews? That’s typically a red flag whether the review is positive or negative. Does the review offer fair points? Is the ratio of reviews proportional to the size of the company?

A bakery with five employees probably shouldn’t have hundreds of Glassdoor reviews.

When you understand how these bad reviews can persist, it informs how you use Glassdoor. It also leads to a few more important questions.

Can You Remove Negative Reviews on Glassdoor?

You might assume that reputation management for Glassdoor includes removing bad reviews. Unfortunately, that is not a direct or reliable process. Glassdoor does take down reviews, but they have to meet specific criteria. For the most part, a review is removed only when it clearly violates Glassdoor guidelines.

So, the first step to removing a bad review is exploring the guidelines. When you understand the rules, you can identify violations. When you do identify such a problem, you can flag the review (which will be explained in detail in a moment).

This will alert Glassdoor, and they will take another look.

If they agree that the review violates policy, they will remove it. But if they disagree, it will persist.

If Glassdoor sides against you, your only option is to go to court, and in most cases, that won’t be worth the time and money. An exceptionally damaging and unfair review might be worth your time. In that case, consult your attorney.

How Do You Report Fake Reviews on Glassdoor?

Most reviews that get removed are fake or similarly unfair. If you think one of your reviews is fraudulent, the best path forward is to flag the content. You will find the option to flag a review below its content (the button looks like a flag).

Once you do, you will be presented with options. These options identify why you are flagging the review.

Those reasons include things like false information, violating guidelines, the review is for the wrong company and a handful of other choices. Once you select the reason, you get your chance to explain your side of the story (some choices do not trigger a text box).

Be thorough and site policy violations when possible. Click “submit” and the flag will go to the Glassdoor review team. From there, it is in their hands.

How Do You Unlock Glassdoor Reviews?

All of this sounds great, but there is a necessary step that precludes everything. Before you can use the services — much less invest in reputation management for Glassdoor — you have to be an active member.

Glassdoor has an interesting policy regarding its systems. In order to access their content, you have to contribute to it.

Unlocking reviews is easy, but you have to follow these steps. First, create your account. It’s free, but they will require contact information (like any other internet service). Once you are logged in to your account, you will be prompted to rate a company and describe your experience.

Glassdoor calls this their “give to get” policy. When you write a review, you get unlimited access to Glassdoor content for one year. After the year is up, you have to write another review to stay in the fold.

It’s easy to understand why this is important at the user end. From the perspective of a company being reviewed, knowing the process informs your management strategy. You can better cultivate good reviews when you know how it all works.

Reputation management for Glassdoor is a major project. If you want to get serious about it, you need good help.

You can find that help with Reputation Sciences. Contact us today at 844-458-6735. We will discuss your options and get you on the road to a good reputation management strategy. You can enlist our services, and you will find recruitment to be a more effective and efficient process.

You’ll benefit from the positive aspects of reputation management and reap the rewards.

Meta Description: Reputation Management for Glassdoor can help with recruitment and save money. Contact us to see how it works. Call Us Today to learn more about our Online Reputation Management Solutions – ReputationSciences is owned by NetReputation.com

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When you think of your company’s online reputation, you might first consider your social media presence. That’s important, but it’s only one part of reputation management basics.

The online world can rank your company as the best in reputation management or the worst. 

More fully, reputation management speaks to how your brand is perceived by other people. It’s the control and improvement of that perception.

Today, most threats to your reputation come online. You need an effective online reputation management strategy to meet that challenge. That strategy helps you use digital channels to shape how people view your goods and services.

Why Are Reputation Management Basics Important?

Whether you’re aware of it or not, people are talking about you. Whether you like it or not, they’ll continue to do so. They’re tweeting about you, posting on Instagram and Facebook and writing about you in blogs. They’re rating your company and its products on review sites.

And other people are reading these things. If folks are happy with you and your brand, those readers will know about it. If they’re unhappy, potential customers will know that, too.

More and more of today’s consumers research a brand online before they purchase. People are willing to pay more to buy from a company with good online reviews.

Your product may be at the head of its class in quality, but that’s not enough. The services you offer might be the best around, but that won’t ensure your success. In the online world, your product is only as good as people think it is.

Potential customers pay attention to online reviews and social media posts. In their minds, anything you have to say is secondary. What other customers say comes first.

What can you do to ensure people speak highly of you and your offerings? Here are three facets of reputation management basics that you need to put into practice.

1. Monitor what’s being said about you online.
2. Respond to customer complaints and other negative feedback that arises.
3. Proactively maintain and enhance your online reputation.

Online Reputation Monitoring

You can’t manage your online reputation unless you know what that reputation is. You can’t know unless you monitor. Other people are looking at what’s said about you, and you need to check it out as well.

What You Should Monitor

You need to look everywhere someone might be writing about you. It might start with Facebook and Twitter but it certainly doesn’t end there.

Social Media

Whether they’re positive or negative, true or false, social media posts spread like wildfire. People don’t stop to ask if they’re fair or if they’re accurate before they share them.

If something that concerns you is going viral, you need to know as soon as everyone else does. You should perform regular searches on all social media platforms. Don’t look at just the ones where you have an account.

Review Sites

People who shop online read product reviews. Hardly anyone buys on Amazon or eBay without considering what other shoppers say their experience has been.

Know about and respond to online reviews. It’s a keystone of reputation management basics.

Online News Sites

In the pre-internet days, newspapers, magazines and TV could boost or harm your reputation. That hasn’t changed.

What has changed? Now folks share these sources far beyond their primary audience. People don’t have to subscribe to the newspaper or turn on the TV to learn what they say.

Blogs

Anyone can be a blogger these days. It’s easy to get a site hosted and start telling the world whatever comes to mind.

For some bloggers, what comes to mind is the company they dealt with last week. If they had a good experience, they might share that. If the experience was bad, they won’t mince words in complaining about it.

This category includes not only the basement blogger blowing off steam. It also includes those who have some expertise in their fields and publish reviews.

If you’re a widget manufacturer, there might be a website called “This Year’s 5 Best and 5 Worst Widgets.” You need to audit to know where you stand on sites like this.

Hate Sites

If you Google your company name and one of the page one results is a hate site, you have a problem. These sites might have names such as “The Truth about YourCompany” or “YourCompany Stinks.” They might include terms like “scam” and “ripoff” or words that are even less kind.

These “reputation bombs” are a threat to your business and need to be dealt with.

Reputation Monitoring Tools

Pieces of your online reputation are all over the internet. You can assign an employee or two to sit at a computer and run searches. However, that’s neither efficient nor effective.

You can’t excel at good reputation management basics without monitoring tools. DIY tools such as Google Alerts and Ahrefs Alerts are of some value. It’s even better to consult a professional reputation management company and/or install a full-function monitoring tool.

Responding to Negative Content

If somebody posts something negative about your company, you should respond in most cases. However, you need to follow a few principles.

Should You Respond?

Sometimes the best response is no response. If you can’t fix the customer’s perception, and it’s a mildly negative remark, it may be best to let it go.

Respond Promptly

If you do respond, especially to a customer complaint, your reply should be prompt but not hasty. You don’t want to answer defensively or in anger.

Even if you can’t take care of the problem immediately, you should acknowledge it. Customers understand that not everything can be done right now. However, they want to know that you are listening and are working on it.

Respond Kindly

Tone is critical. A friendly answer to a tough complaint often wins people over.

Thank the customer for bringing the problem to your attention. Let them know when they can expect to hear more.

What Responses Are Appropriate?

Your level of response, if you respond at all, depends on the type of content and its impact.

• For complaints, criticism and specific negative feedback, use a friendly reply to the individual and let the site know you’re addressing it.
• If the content is false, defamatory or violates a platform’s rules, you can ask to have it taken down.
• When the content is provably false or outdated, you may be able to convince the originator to remove it.
• Should the negative site appears high on a Google search, work to develop strong new positive SEO content. This can rank higher and push the negative site down.
• If the criticism is illegal or slanderous, it’s best to attack it aggressively. If you don’t sue, they may feel empowered to even more such behavior.

Learn from Negative Content

Treat customer criticism as a learning opportunity. Even if you think the individual is unreasonable, others are likely to have the same opinion. Use feedback to get better.

Proactively Enhance Your Online Reputation

Your reputation management basics shouldn’t be restricted to “putting out fires.” There are ways to boost your online reputation that have nothing to do with complaints and criticism.

Be Transparent

While unfair online content certainly exists, companies tend to get the reputation they deserve. To be seen as good, be good.

Deal fairly with your customers, vendors and employees. Acknowledge weaknesses and criticisms.

Above all, don’t try to cover the truth. Everything you’ve ever said is out there somewhere.

If you try to bury a mistake, it will eventually come out. The backlash will create a bigger reputation problem than honest acknowledgment ever would have.

Promote a Positive Presence

While you must respond to complaints and criticism, your reputation management basics shouldn’t be focused on these things. They must be about how you position your brand positively online.

If you’re on social media, know why you’re there. Have a better reason than “because everyone else is.” The best reasons are to increase brand awareness, generate leads and drive sales. Specific goals help, such as a target percentage increase in responses on each social media platform.

Also, own your Google Search Engine Results Page. Use SEO techniques to ensure most of the results on SERP page one are yours. Don’t let someone else define what potential customers see when they Google you.

Ask the Customer How You’re Doing

Invite customers to review you on the ratings sites. Ask for feedback directly. Even if the view is negative, you need to know about it.

Plan Your Response Strategy

Avoid dealing with criticism spontaneously as it arises. Decide in advance what you’ll do with negative online content. Determine which situations require a response. Have a template for doing so.

Measure Your Progress

If you have monitoring in place, you’ll always know whether your online reputation is improving or declining.

A Partner in Reputation Management

Has your online reputation taken a hit? Call 844-458-6735 to polish that digital reputation and improve how you’re seen on the internet.

Reputation management basics matter. You can’t control your online reputation unless you know what that reputation is.

We do an in-depth audit of your online presence. We’ll help you deal with negative content and promote positive content. We’ll establish ongoing monitoring so you can be sure you have control of your brand.

Click here to learn your reputation management options and start building a better online image today. Call Us Today to learn more about our Online Reputation Management Solutions – ReputationSciences is owned by NetReputation.com

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The internet is so huge that even the most isolated, unconnected companies can’t do business without it.

But with so many people searching for reputable businesses, we need to discuss what reputation management is, why it’s important, six management reputation benefits people often undervalue, and how to manage negative reviews.

As a business person, your reputation isn’t limited to in-person interactions anymore. You must also consider what is being viewed online and do your best to respond to what people say about you.

Only then will you be able to manage your online reputation.

What is Reputation Management?

As everyone knows, people now have access to just about anything their heart desires through the internet.

With that unlimited access comes people’s thoughts and opinions on everything. This includes your business, the customer experience, and the quality of your products or services.

Each customer feels entitled to share all of their opinions (good, bad, and ugly) with the rest of the world… or at least the rest of the internet. Though, that’s kind of the same thing, isn’t it?

Those words have a massive impact on a business’s public reputation. Your business’s online reputation ultimately decides what kind of reaction people will have when they hear your name or see something from you online.

Reputation management includes different strategies and techniques to constantly be aware of what people are saying. It is vital that you stay on top of it by responding quickly, and resolving any issues immediately.

If the damage has already been done, there are ways to begin salvaging your reputation, but preventive measures are always the best way.

Why is Reputation Management Important?

There’s a proverb that says “A good name is better than silver.” And in this climate, your name definitely translates to silver.

93% of people say that online reviews impact their buying decisions

and

68% of consumers are willing to pay up to 15% more for the same product or service if assured they will have a better experience

All that being true, sometimes a business has a tough season and their reputation gets damaged. This poor reputation is bound to have a negative effect on revenue.

Whether it’s being unable to hire good workers or failing to impress investors, your reputation is tied to money.

Reputation management begins by addressing the harmful content. This content is typically left behind by a disgruntled customer. It must be responded to quickly or removed completely, depending on the situation.

Every business wants to be well-known. The question becomes, are you famous or infamous? You should aim to present your brand in such a way that people can’t help but respond positively.

How will Reputation Management Benefits Affect You?

Again, a good name cannot be overstated. When a business gets sold to someone else, the buyer isn’t only purchasing the facility, the products or services… but also the reputation.

The name it carries into society. A business’s reputation within the community carries a lot of weight and it will either help you soar or sink.

1. You will gain trust and credibility

People are creatures of habit. Once they get in the habit of purchasing something, they don’t veer off course unless something happens to drastically change that routine.

The benefit is that people don’t ever change their purchasing habits unless they were never completely happy to begin with.

This is good for you. If you are above reproach and are known to be friendly and accessible, they will gravitate toward you. The goal is to show that you have the community’s interests at heart.

So, even if you do mess up once or twice, your replies to the negative comments show you truly care. But if you don’t respond to negative feedback, you’re leaving half the story untold and people always assume the worst.

So make sure they hear from you and see how you respond.

The Nielsen Company came out with research that showed 83% of people trust their friends with brand recommendations.

But even more startling than that, nearly 70% of people will trust consumer opinions over paid advertisements. Those reviews you’re collecting are more important than your Facebook ads.

People want to hear from their peers.

2. You’re building your image

Staying present, even through harsh comments, shows your audience that your goal is to keep your customers happy. If something goes wrong, you must resolve the issues. Building a positive image through actively responding to every piece of feedback shows potential customers that you’re not sitting around not caring about them.

You care about every person that interacts with you… and that leaves a positive impression.

When building a public image, this is something most banks, organizations and investors will research before doing business with your company. The feedback from your customers will be a large part of their decision-making process.

No one wants to do business with a potential ruin. They expect you to fix the broken windows before they join forces.

If you’re routinely getting negative comments and you don’t bother to respond, that reflects poorly on you.

You’re not preventing stories from being embellished or only a one-sided perspective blown out of proportion. At the very least, responding to explain the situation from the other side will help others who read it later.

Not only that, trying to hire good help is difficult enough. Did you know that only 1 in 5 people would consider working for a business that has a one-star rating?

With a good reputation, you will attract more applicants and, as a result, have access to better talent. All of that only benefits your company’s reputation and pushes you further ahead.

3. Reputation management benefits your search engine ranking

All publicity isn’t necessarily a good thing anymore. For businesses, especially, keeping your reputation clean from too many negative reviews is extremely important. Google definitely promotes those with lots of interactions, from the consumer and the business owner.

But negative interactions could definitely hurt you.

You’re not simply tricking an algorithm that can’t read. The algorithm might be happy, but your potential customers won’t. If Google begins to see people bouncing off your site, your search ranking will suffer.

With over 90% of search traffic using Google as their search engine, you need to play by Google’s rules to succeed. Success is getting on page one. If you don’t come up on page one of the search results, people won’t find you.

Most people won’t travel past the first page of their search results. They will simply type in another search if they don’t find what they want.

Don’t forget, conversation and interactions are good. Just make sure they are good for every aspect of your professional life.

How Should I Manage Negative Reviews?

Managing negative reviews may seem daunting or uncomfortable. But it’s actually more simple than you think. The main thing to focus on is simply responding. Let’s cover the basics of the proper way of responding to negative feedback:

Do it immediately

Jane Austen wrote, “What’s right to be done cannot be done too soon.” Especially when you have an unhappy customer on your hands, resolving issues so their emotions don’t fester is best. Consider checking your reviews each week so everyone gets a response within 7 days.

A delayed response alienates your customers. No one likes to feel ignored, especially when they have had a poor experience. Your goal should be a personal, compassionate response within the week.

Diffuse every situation

The goal isn’t to prove your “rightness.” You want to show care and concern for your customers. If they’re dissatisfied, so are you. Getting defensive or pointing fingers in return won’t help your cause or encourage people to return.

It’s easy to be frustrated by the lack of appreciation for all your hard work.

But, remember, everyone has their own expectations going into every situation. If those expectations aren’t met, whether or not your service was performed perfectly, you’ll have an unhappy customer.

Apologies don’t have to mean you’re accepting fault. It can simply be an expression of empathy for their disappointed feelings. If your team did falter, however, make sure you apologize.

You’ll be far more respectable if you own up to your mistakes and show how you can improve.

Be brief

The point of a response is to be short and sweet. Do be personal by addressing the commenter by name and sign off with your name and position.

Address the negative feedback only briefly. Offer them a sincere apology and a way to make things right. Always invite them to return.

If the situation is more severe, ask them to speak with you further offline. All most people want is an acknowledgment of their pain.

Be gracious

Your words should not match the emotions of the commenter (especially when negative or harsh). Rather, keep in mind your goal is to show professional care and compassion.

Even if they are heated, you should remain calm and respond diplomatically.

Never are harsh words or obscene language acceptable when dealing with customers. You’re not trying to escalate a fight. You want repeat customers.

Conclusion

Reputations are hard-gained and easily lost. Every business could use the online reputation management benefits provided by companies who perform these services. Don’t let your reputation suffer for lack of responding to customer reviews.

The benefits of staying on top of things will outweigh any costs associated with asking for help. It’s either your time or money, but you can’t afford to not manage your reputation.

Want to experience the best reputation management benefits a great online image has to offer? Call today to Get Started! 

Call Us Today to learn more about our Online Reputation Management Solutions – ReputationSciences is owned by NetReputation.com

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