Our Reputation Team offers this free ORM toolbox to help you build the positive online image you deserve. 

Whether you’re seeking a job, raising a family or managing a business, how you look online matters.

Without strong online reputation management (ORM), your digital brand is at the mercy of an unpredictable online environment. This could potentially damage your image, reputation and even decrease potential revenue.

Fortunately, we’re going to help fill your ORM toolbox.  Here are key services that can help you build a better search engine presence and manage a stronger online brand.

Popular resources for your ORM Toolbox

Google Alerts

Google Alerts is an easy-to-use monitoring tool that emails you each time your name or business pops up on the web.

How to Use This Tool for ORM: Google Alerts can help track new mentions of yourself and your brand online.  This allows you to adapt your online reputation strategy and mitigate potential threats quickly.  

Google Analytics

The Google Analytics platform allows your business to analyze traffic through your website, monitor keyword performance and determine how your marketing efforts are driving user behavior.

How to Use This Tool for ORM: Google Analytics can provide the keyword and content analytics your brand needs to shore up search phrase weaknesses while strengthening keyword association and industry authority on the web.

ReviewTrackers

ReviewTrackers is designed to monitor your company’s online review presence while providing insights into customer feedback and behavior.

How to Use This Tool for ORM: Once you learn of new reviews through the ReviewTracker platform, your business and develop an appropriate response quickly—an effective way to mitigate the impact of negative commentary on your online brand.

IFTTT

IFTTT is a device/app connection service that can send automated alerts once your brand is mentioned online. 

How to Use This Tool for ORM: Real-time brand alerts give you the chance to craft and adapt your brand reputation strategy quickly.  This allows you to mitigate negative items and promote online positivity more effectively.

The Brand Grader

A free brand analysis tool, The Brand Grader offers a brief glimpse into your brand’s online presence.  It includes digital mentions and sentiment on social media platforms.

How to Use This Tool for ORM: Running your brand through The Brand Grader can reveal potential reputation threats and gaps your brand faces on social platforms.  Brand Grader also makes you aware of any customer engagement opportunities you may be missing.

Hootsuite

Hootsuite is a paid membership service that focuses solely on managing your social media presence and boosting user engagement.

How to Use This Tool for ORM: Hootsuite tracks mentions of your business on social media platforms and schedules posts. This gives you the opportunity to steer the conversation and control your social media reputation.

SEMrush

Built to optimize your paid digital marketing potential, SEMrush offers keyword and marketing performance, monitoring and analytics solutions.

How this fits into your ORM toolbox: Using metrics and analytics provided by SEMrush, it allows you to better manage and improve your performance for important industry search terms while strengthening outreach and brand authority.

Google Keyword Planner

The Google Keyword Planner is useful for locating, researching and analyzing search phrases to include in your new or existing ORM campaign.

How this fits into your ORM toolbox: Google’s Keyword Planner can be used to identify keyword opportunities. It can help you map out content strategies to build a stronger online reputation management strategy for your brand.

Bing Webmaster Tools

The Bing Webmaster platform provides your business the opportunity to create alerts, analyze site traffic and track performance in Bing search results.

How this fits into your ORM toolbox: Bings Webmaster Tools provide the insight needed to master brand presence and search engine results pages (SERPs).

GT Metrix

GT Metrix offers insight into how your website’s speed and performance, as well as recommendations for improvement.

How this fits into your ORM toolbox:  Insights into the customer-website interaction can be used to improve the user experience.  This can cultivate a more positive brand association and grow your bottom line.

LSI Graph

LSI Graph works to locate secondary keywords to help optimize your brand’s content and performance online.

How this fits into your ORM toolbox: LSI Graph can be used to identify and capitalize on industry-related search terms you may be missing out on.  Those which can improve brand performance and deliver a powerful competitive edge in key market areas.

InfoSweep

In today’s digital world, online privacy protection is a smart move to protect yourself and your family. InfoSweep is an affordable online privacy monitoring service. InfoSweep makes it easy to locate private information online and gives you the power to have it removed. With InfoSweep, you can set it and forget it.

How to Use This Tool for ORM: 24/7 brand monitoring makes you aware of online mentions as soon as they happen. It can be used to develop strategies, responses and actions to mitigate problems before they become online nightmares for you and your business.

Professional Online Reputation Management

When it comes to managing your online reputation, you have endless options to choose from. If you’re serious about building the ultimate ORM toolbox—and carving out the stronger online presence your brand needs to thrive—it’s time to consider professional online reputation management.

As leaders in ORM solutions, we offer your brand everything it needs to be is best on the web. Our award-winning internet reputation services include:

• Individual reputation management that suppresses online negativity, restores visibility and helps to promote a more positive online image.
• Business reputation management solutions that work to heighten search engine rankings, strengthen brand authority and improve your brand’s digital reach.
• Business review management that helps you better manage, control and improve your brand’s online conversation.

When you choose Reputation Sciences to manage your digital brand, you’re getting the expert advice, support, services and technology you need to elevate your online profile to an all-new level.

To schedule an appointment, call us today at 844-458-6735.

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Company reputation: what is it built on? 

The short answer? Trust.

Building trust using transparency as a foundation ensures your reputation is genuine. It also makes sure it’s strong enough to weather the tides of change. Competitive attacks and industry crises will also not affect a company reputation built on trust. 

Building trust through transparency is essential because it:

Boosts Consumer Confidence

Messaging that is open, honest and consistent, conveys your commitment to the customer. It is important to increasing confidence in your brand. This is the undercurrent of trust that generates appeal and cultivates loyalty among your target audience.

Setting consistently high expectations when it comes to product, service and operational transparency gives consumers a reason to interact with your brand. It also helps to reinforce the positive image you need to keep existing customers coming back for more.

Attracts Quality Employees

Talented workers can be hard to find—and even harder to retain. But when you develop an image and culture centered on transparency, you’re far more likely to recruit and hold onto the employees you need to operate, innovate and grow in the future.

Building a reputation on the principles of transparency shows quality prospects you have nothing to hide, and helps provide an accurate portrayal of what to expect from a career with your firm. And when you attract the right people, your business is better positioned for long-term success.

Improves Brand Engagement

These days, everyone—from prospects and customers to employees and stakeholders—is engaging with your brand online. And if you’re maintaining a digital presence built on transparency, you’re far more likely to inspire the interest and engagement your business needs to build trust, relevancy, authority and visibility on the web.

Building a Trustworthy Brand

A transparent brand is crucial to building trust, attracting customers and acquiring the talent your business needs to thrive.

But to build trust through transparency, it’s important to know where to start.

Education. Going beyond traditional marketing to educate on your products, services, processes and community involvement provides your audience crucial insight into who you are and the value you offer.

Consistency. When you convey a consistent message across all online platforms, you cultivate the clarity and reliability your business needs to connect with consumers.

Intelligent Growth. Smart, data-based digital marketing strategies allow you to expand your online impact without endangering connections with your target market.

Your Company Reputation is Our Business

At Reputation Sciences, we provide the comprehensive, customized digital solutions you need to build a better business online. With professional reputation audit, repair and monitoring services, we’re able to create a brand presence that strengthens trust with your audience—and provides your business the actionable data and insight you need to maximize online impact.

Build the trust you need to thrive online.

Call us today at (844) 458-6735 to learn more.

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Jeremy North opened Fantastically Fresh in 2010. From the very beginning, the restaurant got great reviews: diners raved about it on social media, and the local TV station’s Secret Gourmet gave it five stars.

Almost every day, reservations were booked solid and customers were lined up waiting for tables.  Fantastically Fresh was the talk of the town; its reputation could not have been better.

Then something went wrong. After a surprise inspection, the local Public Health Department ordered Fantastically Fresh shut down due to serious health code violations: fifty-one in all, with twelve of them ranked as critical. These included improper sanitation, food stored at unsafe temperatures, and gross contamination of food preparation surfaces.

ORM for Business: Saving the Brand

The Fantastically Fresh Head Chef, Jeremy discovered, had neglected matters of basic cleanliness. Asked by a reporter about the health code violations, the chef made matters worse by snapping, “I just cook food. It’s not like I’m a surgeon!”

Jeremy fired him immediately. That same day, he contacted Reputation Sciences, a leading brand management and digital marketing firm, for helping in saving the business.

Fantastically Fresh was shuttered for more than a month, as Jeremy North and his team addressed the Health Department issues, and conferred with Reputation Sciences. Before reopening, he hired a new chef with an excellent culinary background, and perhaps more important, a reputation for being a stickler about sanitation, and following Health Department guidelines.

Reputation Guidance

Jeremy North understood that re-launching Fantastically Fresh after a reputation crisis was a serious matter. “A restaurant needs to worry about its reputation more than an ordinary business,” a Reputation Sciences expert told him. “A hardware store doesn’t have to worry about its products making customers sick, but you do.”

With the guidance of this expert, Fantastically Fresh launched a campaign to re-establish its online reputation, and its standing in the business community. “He said the time had come to make some serious online noise,” Jeremy recalled. The campaign included:

• Advertising

Once Fantastically Fresh reopened for business, they needed to let the world know. With Reputation Sciences help, they used social media, along with print and electronic media, to tell the community they were back, and better than ever.

• Monitoring

Reputation Sciences Review Management platform allowed the restaurant to monitor, track and respond to online reviews.

• Encouraging positive reviews

Reputation Sciences set up Fantastically Fresh profiles on multiple customer review sites, including Google Local. Customers were encouraged to share their experiences.

Back in Business

Fantastically Fresh re-opened its doors at the start of September. By November, they once again were the talk of the town; business was nearly back to what it had been. With the start of the New Year, Jeremy North was confident that the entire episode would soon be a dim memory – unpleasant, but a valuable learning experience.

Reputation Sciences is a leading brand management and digital marketing company that partners with its clients to define and grow their business by establishing an effective online presence.

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